Al Hokair Fashion Retail was formed in 1990 and currently is the largest franchise retailer in the KSA, MENA, Central Asia and Caucasus regions, and is the only public listed business of its type in the Middle East. Al Hokair Fashion Retail now trades in more than 2,000 stores across 100 shopping malls in 14 countries, with a retail platform operating on a total GLA of over 600,000 sqm. . Al Hokair Fashion Retail currently represents over 88 fashion brands like Aldo, Celio , GAP, MANGO, Marks and Spencers, Zara etc. across a diverse platform covering Womenswear, Menswear, Kids & Baby, Department Stores, Shoes & Accessories, Cosmetics, F&B, and Entertainment.
PROBLEM Real estate cost being very high in the UAE, Brick and mortar retail stores have a lower conversion rates along with limited stock availability. Secondly , Since Al Hokair owns the right to sell for all 88 brands and to have a single view of inventory of a particular brand across MBOs, EBOs and other channels were the most posing challenge for the Al Hokair group Thirdly, Lack of functional knowledge of building and scaling an ecommerce platform made Al Hokair apprehensive of going online
Opportunity - 70% target group for Al hokair brand lives with in 30 KM radius therefore it made natural sense for Al Hokair to build an omnichannel marketplace which would connect for all their brands on one common platform and also connect the physical stores to the omnichannel e-commerce platform so that milkrun can be done from the malls and an order can be delivered within 90 minutes.
Solution - CNT has helped build a multi tier omnichannel ecommerce platform hosting all Al Hokair brands and connecting more than 1000 stores for those 88 brands on that platform to give their customers a unique omnichannel experience. Not only this CNT is working with Al Hokair as a growth partner to scale their ecommerce platform and increase adoption through their Smart Ops which is an E2E ecommerce suite for Digital marketing, Fulfillment and Customer care.
To know more about how CNT can help create a digital presence and connect offline and online channels to create business value get in touch - Get in touchGo Back